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AnalyticsWebsite
How an Online Store Stopped Wasting $4K/Month on Ads
Most site visitors left without buying. They had no idea which products people actually wanted or why they abandoned their carts.
The Challenge
Lumina was spending heavily on ads, but most visitors left without buying. They didn't know which products people liked, why carts were abandoned, or if anyone even saw their best sellers. Marketing was guesswork.
The Build
We set up proper analytics so they could see exactly what people did on the site. We tracked which ads brought in buyers (not just clicks), what people searched for, and where they got stuck. Then we A/B tested fixes.
System Architecture
Results Dashboard
The Outcome
Doubled their conversion rate
- Stopped wasting $4K/month on bad ads
- Sales increased 40% with same traffic
- Now knows exactly what customers want
Project Details
Client
Lumina Home Goods
Industry
E-commerce
Tech Stack
Google Analytics Shopify Hotjar Meta Pixel
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